Pavement Coffeehouse Ad

Practiced concept development, image selection and reproduction, layout design, and integrating type and image.

Target Audience: Busy people who are always on the go like students, working professionals, and soccer moms 

Headline: “Drop by on the fly” (drop by on your way to college or work)

Copy: Too tied up? let coffee untie the knot

Concept: The expression “too tied up” is associated with people being busy, and “untie the knot” means solving a very challenging or daunting problem decisively. Pavement coffee helps people relax, enabling them to solve the problem at hand.

(BU Academic Project)