Vox: Read Beyond Borders for Solutions
Student Work
Challenge: Americans have a news problem. They tend to only care about their own corner of the universe and think they can solve all their problems by themselves. Sometimes solutions lie outside the borders.
Concept: Show the ways that other countries are ahead of the US. European countries have walkable cities, Japan has extremely efficient public transportation, Finland has incredible education, and so on. Vox, a 21st century general interest news site, aims to inspire the next generation of problem solvers and big thinkers to look outside of America for issues within the country.
OOH Executions
Copywriter - Nishtha Jadav
Art Director - Noelle Loyello