De-stress with Lego
Lego Sets for Adults
Student Work
Challenge: There is a certain hestitation associated with adults using Lego that needs to be changed. TikTok offers a playful platform for brands to normalize the concept of adulting with Lego.
Concept: Between balancing your vexing boss to having your in-laws visit to hitting traffic on your way to pick up your kids and even more, you deserve a break, a new hobby to unwind.
So let’s de-stress with Lego Sets for Adults!
Executions: TikToks or IGTV spots | 60 seconds
Copywriter & Art Director - Nishtha Jadav