Audiobooks that fit your life.
The Young Ones One Show Entry
Challenge
Convince Gen Z how effortlessly Spotify can fit into their everyday lives. Thereby, letting people know what they could listen to and give them ideas about when they can listen to it.
Concept: When audiobooks meet your calendars, mundane chores turn into an exhilarating rendezvous.
Partnership: Spotify Audiobooks x Apple & Google Calendars
Executions: OOH, Social Media, Guerilla Marketing
Pain points the ad solves or answers
Spotify is more than just music (audiobook service awareness)
How do Spotify audiobooks fit into your life?
When to use Spotify audiobooks?
Now read (listen) books anytime, anywhere
Further executions are in the form of mobile lock screen calendar notifications where each calendar chore notification is authentically and effortlessly paired up with a Spotify Audiobook. This is how calendar notifications would look like on people’s respective phones.
Guerilla Marketing
Crosswalk execution in the form of a calendar with QR codes for pedestrians to scan and learn more about Spotify audiobooks. Thereby, letting people know what they could listen to and give them ideas about when they can listen to it.
Copywriter - Nishtha Jadav
Art Director - Meigui Rose Huang & Nishtha Jadav